Diet Prada

By Rosa Stancil

Photo by Diet Prada

Do you love fashion? Do you like to stay in-the-know about trends, people, and companies within the industry?

Perhaps you should consider joining the “Dieters,” an online community made up of over 2.4 million people following the Instagram account by the name “Diet Prada.” While many of its followers are just fellow fashion lovers like you and me, the account is also followed by the likes of Gigi and Bella Hadid, WWD, Dior Official, and actor Zendaya.

While Diet Prada posts light-hearted content like trends, memes, or favorite red carpet moments, perhaps they are best known for holding people and brands within the fashion industry accountable for their wrongdoings. For example, some of the topics they covered last year include influencers and performative activism during the BLM protests, influencer Danielle Bernstein (@weworewhat) stealing designs from small businesses, Anthropologie getting busted for racially profiling shoppers, Reformation’s racist corporate culture, editor-in-chief of Vogue Anna Wintour owning up to Vogue’s history of exclusion, and accusations made against designer Alexander Wang for sexual assault. 

For me, Diet Prada’s posts serve as a daily fashion news source, where I can gain knowledge and absorb information related to the latest in fashion from just a simple post.

Of course, with all types of news, it's essential to check the information with other sources as well. I’ve also found that following Diet Prada has made me a more conscious consumer of the content and clothes I consume. For example, I’ve followed Danielle Bernstein, the influencer accused of stealing small business designs, for years as she is very successful at what she does. Additionally, as someone wanting to work in the fashion industry, she is someone I look up to, so to see that on Diet Prada’s feed one day was a shock to me. The same could be said when I saw the posts about some of my favorite stores, like Reformation and Anthropologie, having a history of racism existing within their companies. Although Reformation previously has been praised as a great sustainable brand, if the ethics behind the brand don’t truly match up with their image, it may be worth considering finding somewhere else to spend your money. Because of Diet Prada, I now think twice about who I choose to support and why. So, if you love fashion and want to stay in the know, I suggest you go to that Instagram app on your phone, give Diet Prada a follow, and become a “Dieter”!